November 30, 2022



Amazon doubles down on social commerce in India with Glowroad acquisition

Amazon India has deepened its push into the rising social commerce sector with the acquisition of Glowroad, the homegrown women-focused social commerce startup, for an undisclosed quantity. The all-cash deal will assist the e-commerce juggernaut acquire a foothold within the social commerce sphere on this planet’s second-largest web market.

That is hardly shocking, contemplating that the rise of social commerce has been a meteoric one. The basis trigger behind its development is social media, which continues to thrive and create alternatives for sellers and types to showcase and promote their merchandise on social media platforms.

As a part of the acquisition, Glowroad’s workforce of round 170 staff will be a part of Amazon, and it’ll proceed to run as an impartial unit. It was final valued at round $75 million.

Platforms like Instagram and Fb have gotten digital buying malls, serving to create seamless buying experiences and join clients and small, largely home-based sellers. This development places the worldwide social commerce market on the brink of crossing the $1 trillion mark (by 2025) whereas the identical in India was price $1.5-2 billion in FY20.

The acquisition occurs to be the primary inorganic acquisition for Amazon within the social commerce business and can assist it to attain its objective of digitizing the ten million companies working in India by 2025.

And it’s a appropriate one, provided that Glowroad permits on-line retailers and small companies to generate income because it markets particular services by means of on-line and offline social networks. It permits them to work from the consolation of their house and be part of the over 6 million resellers who’re a part of Glowroad’s community. With Glowroad, you should purchase merchandise after which resell them on platforms like WhatsApp and Fb to earn cash.

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In line with Amazon, this can assist enhance entrepreneurship amongst “thousands and thousands of creators, homemakers, college students, and small sellers from throughout the nation. This acquisition will complement GlowRoad’s already liked service with Amazon’s know-how, infrastructure, and digital funds capabilities, bringing extra effectivity and cost-saving for everybody.”