November 30, 2022

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ApnaKlub will get $10Mn in Sequence A to deal with challenges in India’s FMCG distribution system

ApnaKlub, a wholesale platform centered on the FMCG section, has introduced a brand new $10Mn Sequence A spherical, led by Tiger World. This follows the $4 million spherical they raised from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021.

Based in 2020 by Shruti and Manish, in the course of the pandemic, ApnaKlub permits anybody with a smartphone to earn supplemental revenue by aggregating demand and supplying FMCG items to retail (kirana) shops of their area people. The platform takes care of order aggregation, transport, stock dealing with and supplies a zero capital mannequin.

Speaking concerning the platform and present fundraise, Shruti, who’s the CEO for ApnaKlub, says, “ApnaKlub helps retailers and merchants in Tier 2 and three cities of India to leverage their collective demand and geographic presence, right into a flourishing retail enterprise, which supplies better shopper alternative and delight, by offering entry to a wider vary of merchandise at comparable margins, in addition to higher credit score and logistics phrases than establishment.”

ApnaKlub is eyeing a pie of the huge $100Bn Indian FMCG market. With ApnaKlub, wholesalers improve income and sale volumes by successful over a big share of their buyer’s pockets and get entry to over 1000 SKUs. New wholesalers get coaching, inside information of the market and a zero cash funding mannequin.

Since 2020, ApnaKlub has welcomed over 5000 companions and will probably be increasing its attain into underserved Indian communities

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