Apple reportedly halted M2 manufacturing for two months as a result of poor Mac gross sales

Apple fully stopped manufacturing of M2 chips for its MacBook fashions in January and February. The knowledge comes from the Korean information website The Elec, which says some manufacturing has resumed in March, however it’s nonetheless half the capability it was on the similar time final yr.

In line with the Outsourcing Semiconductor Package deal Take a look at business, TSMC hasn’t despatched a 5nm course of M2 chip wafer to the producer through the first two months of the yr, more than likely as a result of Apple requested to halt the manufacturing as a result of MacBook demand decreased.

The M2 chip is at present out there with the MacBook Professional, MacBook Air, Mac mini, and iPad Professional fashions. Within the newest incomes calls, the corporate highlights poor gross sales of those units. Even Apple’s CEO Tim Cook dinner stated the “PC Market is dealing with a really difficult scenario,” and the corporate would have “a really tough [moment] within the quick time period.”

Whereas the primary era of Apple silicon led to good gross sales, the brand new financial situation and fewer upgrades with the second era of processors haven’t helped customers justify upgrading to a brand new machine once more.

As well as, Apple took a bit extra to launch the brand new M2 Professional and M2 Max MacBook Professional fashions and the brand new M2 and M2 Professional Mac mini. They have been anticipated to be unveiled in November final yr, however they have been solely launched in January 2023.

That stated, Apple might need began shifting its manufacturing to not less than the entry-level M3 processors. Rumors thus far imagine the corporate already has two new MacBook Air variations and an entry-level MacBook Professional to announce within the coming months.

Whereas they have been anticipated to be unveiled in April, Bloomberg’s Mark Gurman now believes Apple is readying these three Macs and the long-rumored Apple silicon Mac Professional to the center of the yr, more than likely across the WWDC 2023 keynote.

BGR will let you recognize as soon as we hear extra about these upcoming Macs.