iPhone market share climbed in Q1 as Android customers switched to Apple

The US smartphone market has declined 17% YoY in Q1 2023 as a consequence of stock correction and weak shopper demand. Alternatively, the iPhone has elevated its market share to 53% in Q1 2023 from 49% in Q1 2022, exhibiting that Android house owners are switching to Apple.

This data comes from the most recent Counterpoint Analysis evaluation. Whereas the iPhone has the most important market share, Samsung maintained its second place with an unaltered 27% share. Motorola fell from 10% to eight%, TCL from 3% to 2%, Google held at 2%, and others fell from 9% to eight%.

Senior Analyst Maurice Klaehne famous, “Whereas pay as you go manufacturers noticed important YoY cargo declines, there have been some silver linings. Samsung’s Galaxy S23 shipments had been up double digits YoY, whereas the Galaxy A14 5G carried out exceptionally effectively in pay as you go. The hole between low-end and premium units appears to be widening, making a vacuum within the mid-range system class.”

Whereas the Counterpoint Analysis report factors out a declining smartphone market, the publication doesn’t say a lot about Apple’s management. Moreover, the corporate has “managed to extend its market share regardless of a YoY drop in its shipments.”

Final yr’s provide chain constraints might be behind this enhance in market share, which made it unimaginable for iPhone customers to purchase Apple’s newest flagship telephones. With the next demand after the vacations, the corporate made a revenue within the first quarter of the yr with the iPhone 14 Professional and Professional Max fashions.

Affiliate Analysis Director Hanish Bhatia additionally commented on the Android to iOS change. He says the migration “pushed by younger and first-time smartphone customers continues to stay a key ache level amongst Android OEMs,” and Apple’s ecosystem continues to lure newcomers.

The complete report is price studying, because it additionally provides just a few tidbits in regards to the foldable smartphone market, by which Samsung dominates.