Snapchat’s new My AI function just isn’t sitting nicely with customers.
Earlier this month, the corporate made its My AI function out there to all customers of the favored social media app. It initially launched the AI chatbot as a Snapchat+ unique function in February, however then modified gears and launched it to all customers in April. My AI, which is powered by OpenAI’s ChatGPT expertise, was marketed as a device that folks may use to get reward concepts or plan a visit.
My AI can advocate birthday reward concepts to your BFF, plan a mountaineering journey for an extended weekend, counsel a recipe for dinner, and even write a haiku about cheese to your cheddar-obsessed pal. Make My AI your personal by giving it a reputation and customizing the wallpaper to your Chat.
Whereas it’s good to get free stuff, Snapchat has positioned the function on the prime of everybody’s chat. Customers can not take away the function from the highest of their chat record… except they pay for Snapchat+. It’s an unimaginable change. First, you couldn’t get the function except you paid for it. Now, you may’t do away with it except you pay.
As reported by TechCrunch, Snapchat has been getting review-bombed on the App Retailer in response to the change. In response to knowledge from Sensor Tower and Apptopia, the typical score of the app over the past week has been 1.67, largely pushed by suggestions over the My AI function.
Over the previous week, Snapchat’s common U.S. App Retailer evaluate was 1.67, with 75% of opinions being one-star, in keeping with knowledge from app intelligence agency Sensor Tower. For comparability, throughout Q1 2023, the Snapchat common U.S. App Retailer evaluate was 3.05, with solely 35% of opinions being one-star. The variety of every day opinions has additionally elevated by 5 occasions over the past week, the agency famous.
One other app knowledge supplier, Apptopia, experiences an analogous pattern. Its evaluation exhibits “AI” was the highest key phrase in Snapchat’s App Retailer opinions over the previous seven days, the place it was talked about 2,973 occasions. The agency has given the time period an “Affect Rating” score of -9.2. This Affect Rating is a weighted index that measures the impact a time period has on sentiment and ranges from -10 to +10. Apptopia additionally stated that Snapchat acquired round 3x extra one-star scores than standard on April 20, 2023. That’s the day after the My AI international launch was introduced.
Snapchat has but to reply to the suggestions and reveal whether it is open to altering its strategy to My AI. For now, we’re all caught with it being on the prime of our chats. Think about Apple making Apple Help a compulsory pinned chat on the prime of the Messages app. It’s only a dangerous name.
As Snapchat ventures into the AI chatbot recreation, we additionally just lately acquired a primary take a look at the expertise that Humane, the mysterious expertise startup, is planning to launch.