TikTok kills off its BeReal clone, seemingly as a result of it is aware of BeReal is dying off by itself

Keep in mind TikTok Now, the BeReal clone constructed immediately into TikTok? Precisely.

At present, TikTok has introduced that it’s killing off TikTok Now, the corporate’s clone of the viral social media app. Matt Navarra, a guide and analyst within the social media business, grabbed a screenshot from the TikTok app saying the tip of the function.

We’re updating the TikTok expertise and are discontinuing TikTok Now. To view your earlier posts, go to your Profile > Personal Tab > Now Recollections. We encourage you to proceed sharing your creativity on TikTok by way of charming movies, images, and tales. Thanks for being part of our neighborhood

As TikTok abandons BeReal, BeReal needs to be extra like TikTok

Whereas TikTok has thrown within the towel attempting to get its BeReal clone up and operating, BeReal is on the opposite aspect attempting to be extra like TikTok. The corporate lately introduced a couple of options that extra intently align the expertise within the BeReal app to options and experiences you’d anticipate finding on TikTok or Instagram.

In Might, Bereal introduced RealPeople, a brand new feed that options nothing however well-known folks as a substitute of your mates. BeReal says that RealPeople is a “curated timeline of the world’s most fascinating folks – from prime athletes, artists, activists, and every part in between.” That sounds lots just like the expertise that individuals head to Instagram for.

Picture supply: BeReal

Then, earlier this month, it was reported that the corporate is testing a brand new direct messaging function known as RealChat that can permit customers to talk with their associates about their BeReals — and the rest — in a non-public method. That sounds lots like each Instagram and TikTok — each of which have direct messaging constructed into the app.

BeReal’s journey from viral social media hit to the place it’s now jogs my memory very a lot of Clubhouse, the viral audio chat app that was shortly cloned by Twitter. Whereas Clubhouse continues to be round, it actually doesn’t have the social presence it did when it initially launched. I can’t assist however suppose that BeReal might have the identical future forward of it.