The most recent report from Client Intelligence Analysis Companions (CIRP) reveals the completely different iPhone fashions women and men have a tendency to decide on. Whereas the agency says it’s not going to “discover broader gender questions concerning the motivation behind iPhone decisions,” it’s attention-grabbing to see a sample between the iPhone mannequin every gender prefers.
The info reveals that males usually tend to purchase an iPhone Professional, whereas girls favor common fashions. That mentioned, when requested concerning the iPhone SE, each genders equally favor it. Right here’s a breakdown of the most recent purchases concerning iPhone fashions:
- 12% of feminine prospects purchased an iPhone 14 or iPhone 14 Plus, whereas 8% of male prospects did the identical;
- Amongst males who bought a brand new iPhone in 2022, 41% opted for an iPhone 13 Professional/Max or iPhone 14 Professional/Max, versus 33% of ladies;
- Relating to proudly owning an older mannequin, 37% of female and male prospects personal an iPhone 12 or 13 in each base and mini fashions;
- 7% of every gender owned an iPhone SE.
Whereas CIRP brings this knowledge, it says the “database doesn’t handle ego, expertise consolation, selfie habits, or hand-size points regarding deciding on a premium cellphone. We go away that hypothesis to the reader…”
That mentioned, whereas most males surveyed go for a Professional mannequin, the publication doesn’t specify why this pattern or why girls most well-liked the common fashions, primarily as a result of we are able to’t inform if there’s an age distinction between gender or social class.
Because the processor and, no less than, selfie capabilities are just about the identical; it’s a query of whether or not the shopper sees worth in spending $999+ for a smartphone. Apple additionally ensures each fashions share some options, comparable to Crash Detection, Emergency SOS by way of Sattelite, Motion Mode, and Portrait Mode.
With that in thoughts, it’s additionally price noting that the iPhone 14 Plus provides a much bigger dimension for a greater value, which may be a motive for the recognition of normal fashions as nicely. The total report is behind a paywall, however it’s attention-grabbing sufficient to see the survey developments CIRP delivers nearly each week.